September 2018





To Sell or Not To Sell Your Practice…

By Joel Schlessinger, MD, Cosmetic Surgery Editor


Immunotherapy of HSV with ILCSTA

By Sandra Marchese Johnson, MD


Coming Soon: New Biopsy Codes

Is your practice prepared for changes to the CPT codes?

By Mark Kaufmann, MD


Untapped Opportunity: 10 Steps to Maximize Retail

Don’t overlook this potential revenue stream.

By Jamie Hilliard


Linkless Mentions Contribute to Your Dermatology Website Search Rankings

Linkless mentions are set to assume greater significance in SEO with the growing preference for voice search.

By Naren Arulrajah


Currents: Practice Development Trends

Practice Development Trends

The Dermatology Market: A Tidal Wave of Private Equity Investment

A beginner’s guide to the complex world of mergers and acquisitions.

By Clint Bundy

Key Characteristics That Drive Practice Valuation

It makes good business sense to optimize value, whether looking to sell soon, in the future, or never.

By Clint Bundy

To Sell or Not To Sell: Strategic Options and Realizing Value

Is this the right time to make a change? Here’s what you need to know.

By Clint Bundy

Finding Joy in Independent Physician’s Practice

It’s still possible to have a work and personal life you love through independent physician’s practice.

By Dina D. Strachan, MD

As CMS Promotes Interoperability, EHR Takes Center Stage

Understanding how and if your EHR can help your practice is critical. Here are questions to consider.

By Ida Mantashi

Interviewing A Potential New Physician for Your Dermatology Practice

Getting the most from the interview process—and finding the best long-term fit—requires preparation.

By Kimberly Campbell

Credit Card on File: Benefit or Liability?

Think twice before asking patients for a credit card number to keep on file.

By Denise Mann, Editor-at-Large

I Don’t Want New Patients! Here’s Why

Why spend your hard-earned marketing dollars trying to convince people who have never heard of you to come try out a service?

By Suneel Chilukuri, MD

Physician Spotlight: Gary Goldenberg, MD

It’s all hands on deck when building out a new dermatology practice.


Oral Fixation: Dietary Supplements for Skin Support

Here’s the real scoop on popular oral beauty supplements.

With Matthew J. Zirwas, MD


Statins and Skin Cancer: The Latest Data

A look at another commonly used drug and its potential association with skin cancer risks.

By Jonathan Wolfe, MD


Viral DIY Acne Treatments: What To Tell Your Patients

Did you know patients are using everything from diaper rash cream to table salt to try to treat acne?

By Joshua Zeichner, MD


Backdoor Roth IRA Strategy

An effective step toward tax diversification.

By David B. Mandell, JD, MBA; Robert Peelman, CFP

Contact Info

For advertising rates and opportunities:
Rick Ehrlich
Group Publisher
(609) 922-0337

About Practical Dermatology

Practical Dermatology is the monthly publication that provides coverage of medical care, cosmetic advancements, and practice management for clinicians in the field. With straight-forward, how-to advice from experts in various fields, we strive to enhance quality of care and improve the daily operation of dermatology practices.