March 2019
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EDITOR’S MESSAGE
Let’s Play Buzzword Bingo
This is dedicated to our friends in pharma…and you know who are.
By Neal Bhatia, Chief Medical Editor
DIGITAL PRACTICE
Get to Know DataDerm
Practical Dermatology® gets the inside scoop on the AAD’s data registry from Marta Van Beek, MD.
By Mark D. Kaufmann, MD
BUSINESS ADVISOR
Dear Doctor: Here’s Why I’m a Long-term Employee
What makes employees happy and prevents turnover in practice.
By Aimee Earp
MARKETING MATTERS
Inside Google Maps and Google My Business
Discover how to harness these useful marketing tools for your dermatology practice.
By Naren Arulrajah
FINANCIAL PLANNER
Be Flexible in Your Financial Planning
By David B. Mandell, JD, MBA, and Robert Peelman, CFP
Toxin Trends
From new toxins to new thoughts on duration of effect to micro injections, the toxin market is growing in dermatology.
With Michael Gold, MD
Aesthetic Products Coming Soon: A Global Update
A look at injectable aesthetics on the horizon.
By Hassan Galadari, MD
A Tale of Two Toxins
From a recent approval to a late-stage candidate, the field is evolving. Experts weigh in on the latest.
With Ava Shamban, MD and Jeffrey Dover, MD
Sublative Radiofrequency Improves Skin Texture and Improves Dry Eyes
A popular aesthetic treatment may have an added benefit when used in the periocular area.
By Sandra Marchese Johnson
Take a Load Off Your Back: A How-To Guide
Dermatologic surgeons spend their days bent over exam tables to perform procedures. Their backs may suffer.
By Gaurav Singh, MD, MPH
Transitioning a Medical Dermatology Practice to a Cosmetic Dermatology Practice
The transition is natural for many practices. Key is to set and follow a plan.
By Suneel Chulukuri, MD and Kim Campbell
Physician Spotlight
With Noelani González, MD
Dealing with Prescription Prior Authorization in Dermatology
Complaints and concerns abound, but remedies are slow in coming.
By Bonnie Darves
AESTHETICS MANAGEMENT
New OTC Topicals Target Hyperpigmentation, Melasma
There’s a new and expanding menu of options to improve uneven tone, proving that OTCs can provide benefit for a vexing concern.
By Jeanine Downie, MD
THE CASE THAT TAUGHT ME
The Role of ROAT
Steroid DTH should be considered when an inflammatory skin disease continues to worsen despite use of topical corticosteroid.
By Sharon Jacob, MD
CLINICAL FOCUS
Staphylococcus aureus and Atopic Dermatitis: Unweaving a Tangled Web
Though the relationship is not fully understood, it points the way to potential treatments.
By Sara Noor Bilimoria and Peter Lio, MD
RESIDENT RESOURCE CENTER
